AdvoCare is a privately owned direct selling company based in Plano, Texas, founded in 1993 by Charles E. Ragus. The company specializes in premium health and wellness products, including nutrition, weight management, energy, sports performance, and overall wellness. AdvoCare distributes its products exclusively through independent distributors across the United States, focusing on personal development and product quality.
With a commitment to ethical practices, AdvoCare emphasizes training and leadership development for its approximately 60,000 to 200,000 distributors. The company offers over 70 exclusive nutritional products, such as the SPARK energy supplement, designed to enhance mental focus and support various wellness goals. AdvoCare also engages in community initiatives through the AdvoCare Foundation, which supports children's health and safety programs.